Creative problem solver. Well versed in the use of advanced design software and technology as well as print media. With a broad range of experience in the design and development of Visual Solutions to enhance marketing efforts in a graphically appealing way, leading clients and customers to targeted growth expectations and satisfactory outcomes.
• Responsible for conceptualizing, creating and delivering marketing ideas, activities and print and online materials such as product labels, packaging, mock ups, presentations & sales sheets.• Worked under the lead of Senior VP to establish and implement corporate identity and product line brand structure and branding guidelines to be applied on different print and online marketing collateral, website and corporate identity material.• Led design and maintenance of website using Wordpress.• Coordinated with client's creative teams to design and develop private labels. Coordinated technical and legal label regulations with Q&A department, which in turn generated more than $100,000 in net revenues for the company and consolidated business relations with the top leading national retailers.
Worked in collaboration with creative agencies as freelance designer collaborating in diverse projects such as Branding & Logo Design, Marketing Collateral products, Packaging, Front end web & e-mail template design, digital signage and illustration.
Led creation and development of social media platform and media marketing strategy and initiatives to promote online language courses using Skype and keep students up-to-date on relevant academic information. Resulting in the increment of student request for courses in 40% and in keeping students enrolled for longer periods.
Concept and design of marketing collateral such as landing page, e-mail newsletter templates and blog + content, weekly social media postings & content curation in accord with social media plan and following corporate branding principles.
Created and designed +10 monthly multimedia advertising and marketing products such as web banners, static and pop-up ads.
Front end web page creation, design and maintenance of landing pages and email templates and marketing blasts.Concept and design of social media content, mock up templates and content curation.
Conceptualized corporate and advertising digital signage menus for companies and user interface client apps, resulting in a 65% increment of client delivery time and 20% company net income increment.
Project: The English Teacher Language System
Conceptualized and designed visual system teaching methodology and instructional material for English language course comprised of 100 lesson plans, including tests, exercises, marketing, administrative and student tracking materials.
Imparted in-presence and online lessons over 6 years to 300+ students, all of them achieving target TOEFL scores.Incremented client portfolio & student enrollment 25% each year resulting in a 75% increment in net income per year.
Led teacher training program which allowed to cover a higher demand of courses.
Coordinated the creation and design of +50 monthly large order print jobs, such as posters, books and covers & +30 marketing collateral products such as brochures, calendars, print ads and consumer goods packaging products such as bags and boxes as well as product labels for leading consumer brands, municipalities and NGOs following legal regulations.
Designed mockups and product presentations and met with internal departments and vendors to discuss project constituents, materials, output recommendations, timeline, print estimates and media requirements to maintain productivity levels over 80% and net revenue above $30,000 monthly.
Assisted art director in design, editing and retouching of digital on screen graphics such as static title sequences, lower thirds and transitions for +6 monthly broadcaster high rated soap operas.
Managed audiovisual library database, organized, classified, catalogued and sourced from +1000 TV commercials, +400 TV shows +300 corporate videos improving production team efficiency.
Assembled product presentations of thumbnail sketching of storyboards for producers to illustrate advertising agency concepts.
Designed weekly DVD menus and packaging for videos delivered to corporate clients.
Imparted English, Spanish TOEFL and IELTS courses over two years to 600+ students of all ages.
Designed courses' instructional material and led teacher training program that resulted in 5 new accredited teachers per month and an increment of 60% in student enrollment. Company net income grew 72% in a 2 year span.
Supervised Physical Resources, Adult Library, Children's Library and planned weekly events for information center. * Attended 100+ per month student and prospective customer enquiries on educational and cultural issues.
Handled finances for course and test customer registrations averaging 200 students per month.
Imparted Adobe Photoshop, Adobe Illustrator courses to groups.Developed educational material for students and promotional material for the company.
Source: Graphic Designer - Visual Communicator
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