How to Build a Website in 15 Minutes

If you still haven't taken time to build a website for your business, I have one question for you: Why not?

Maybe you think you don't have the time, money, or skills to create a stunning website that represents your business.

Whatever is holding you back, it's time to put your hesitations to rest.

I'll show you how easy it is to build a website in 15 minutes in just three steps..

Before you start, take a few minutes to consider which platform you want to use and whether or not you plan to use a self-hosting service.

Choose your partners wisely

There are dozens of platforms out there, each offering different themes, design elements, functionality, and stats to drive your marketing strategy.

But there's a reason I recommend WordPress as the best platform: WordPress users create roughly 73.9 million new posts every month that generate a whopping 49.0 million unique comments.

Impressive numbers like that can only come from a platform that is easy to use, includes all the back-end data you need to service your site visitors better, and allows you to publish engaging content that gets your followers coming back for more.

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While finding a best-fit website builder is essential, choosing a web hosting service is just as important if you want to ensure that your site is available 24/7. Because there are dozens of vendors begging for your attention, be sure to read online reviews and make sure the vendor guarantees 99.99% up-time before making a commitment.

Once you have those two steps out of the way — and you've chosen your domain name — you're ready to start the countdown clock.

Step one: Install the platform software

Your first step is to install the platform software on your computer so that you can start building customer relationships with stellar content, audio, and video clips that encourage social shares.

And one-click WP installation is a breeze with Bluehost. Even if you don't have an account already, it will only take a few minutes to enter your business contact and billing information.

To get started, navigate to the "Hosting" menu and select "WordPress Hosting" from the drop-down. Then, either enter your current domain name or select the option to create a new one.

Fill in your business information and select a plan. That's it — now you can take advantage of the one-click method to finalize installation. Depending on the speed of your computer, this will take a few minutes.

Step two: Choose a theme that represents your brand

Next, choose a theme that resonates with your site visitors. You'll find themes that appeal to millennials, stay-at-home moms, and even no-nonsense professionals.

Since there are literally hundreds of free and paid options out there, don't spend more than five minutes choosing a theme. Keep in mind that changing the theme later will only take a few clicks should you decide that you prefer a different look.

Right now you just want to get your website built and running as efficiently as possible.

Step three: Customize your digital spaces with brand content

The final step is to add your brand logo and contact information. We also suggest that you build a separate About Page and Contact Page during this step. If you're using WordPress, it will only take you a couple of minutes to upload your logo following the steps in this video tutorial:

Congratulations! You just learned how to build a website in minutes.

Easy, right? You'll notice that you don't need any high-tech skills — or a ton of money and time — to get your business site built and ready to launch. And you can change the theme, design elements, and page layout as often as you want as you get more comfortable with the customization process.

Keep in mind these three steps are just the foundation of your site.

Before you go live, take some time to create engaging content — informative blog posts, share-worthy images, or video clips — about your products and services. High-quality content will be key in taking your next step to online success: driving traffic to your website.

You'll also want to set up an email sign-up form to capture contact information from your visitors. That way you'll be able to stay in touch with them and bring them back to your site again and again.

A free plugin like Constant Contact forms for WordPress helps you create a professional, mobile-responsive sign-up form to match the theme and style of your site.

Put these tips into action and start building your website today!

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Source: How to Build a Website in 15 Minutes

How to Improve Your Website’s Usability for Better Conversions

Usability means making sure items on your website work well so that the average user can use it without encountering difficulties. According to SearchEnginePeople.com, usability optimization is the practice of identifying any problems customers encounter while accessing and using your website and removing those barriers. After improving usability, Jacob Nielsen says, the average increase in conversions is 87%. Therefore, it is important to know how well your website is doing and what it could be doing better.

In this blog, I describe how an intuitive website helps people stick around longer and I list 6 aspects to take into consideration when testing the usability of your website. At the end, I even give you the names of 25 usability testing tools, some of which are free. I hope this blog helps you enhance the usability of your website and, subsequently, your conversions.

How intuitive is your website?

Tracy Vides says that in an intuitively designed web page, the constituent elements are built and organized in such a way that the user can access information and can navigate and transact naturally and effortlessly. In an effort to make sites aesthetically pleasing, designers often sacrifice usability. She finds this to be a crime because if the user does not find a clear value proposition within the first 10 seconds, they are very likely going to bail out. She urges you to design the website in such a way that it makes its purpose obvious through its design.

Funnily enough, Kate Meyer claims that users are more tolerant of minor usability issues when they find an interface visually appealing. She calls this the aesthetic-usability effect, which refers to users' tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they are not actually more effective or efficient. This aesthetic-usability effect can mask UI problems and can prevent issue discovery during usability testing.

How to build an intuitive website: 2 steps

I think that a good-looking interface is great but great usability is better. Therefore, here are two essentials that Vides lists to help you build an intuitive website:

1. Thorough market research

Every business venture should start with due diligence. Vides says that using the correct targeting and testing methods can exponentially increase conversion rates. She feels that your primary task should be centered on bridging the knowledge gap, which is defined as the distance between current knowledge (what the customer knows about the interface prior to visiting your website) and target knowledge (what you hope they will gain from your platform in order to achieve their objectives).

The end result of your market research should be to give you an understanding of the intent of your target audience. This intent, in turn, varies depending on their position along the sales funnel. You need to write and tweak the copy you present to them, using the terms they use.

2. The design itself

The overall layout and design is the foundation of what makes your website intuitive. Based on your market research, put yourself in the shoes of the user. Does the homepage clearly communicate what your company is all about?

Your brand personality should be evident within the first few seconds of a visit. Usability and navigation should be simple, captivating, and consistent across the entire interface. Vides believes that creative copy and graphics are a great way to spice up your landing pages while communicating your persona.

6 aspects to take into consideration when testing the usability of your website

After your due diligence, you start designing the website. In this process, it comes in handy to take the people into account who will use your website once it has been launched. That means you have to test the usability of the website yourself and improve things that you feel are not perfect yet. Here are 6 aspects of usability testing that SearchEnginePeople.com wants you to look at.

1. Accessibility

An inaccessible site is as good as a dead website. Sometimes, a website requires you to fill out much information before you are allowed to access it. You end up wondering whether you are trying to access a classified intelligent government website. An inaccessible website could be losing many potential sales or even make it difficult for search engines to index it. Yikes!

2. Clear website structure

Make sure your website has clear navigation. Include a minimum number of tabs as too many tabs can be confusing to the visitors. In addition, reduce the number of steps for your visitors to make a purchase.

3. Mobile-friendliness

Most users access the internet via their mobile devices. If your site is not responsive or mobile-friendly, those who access it via their mobile devices will not like the experience and leave your site. Where do they go? Your competitors' website.

4. Forms that are easy to fill out

Web forms are normally the final step when making conversions; therefore, they need to be as clear as possible. You do not want to lose the customer in this last stage. Test your forms to see whether they are easy to fill out. If there are any barriers, remove them. Also, only ask for information that is absolutely necessary.

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5. Fast page load

Improve your page load speed to ease access. People want to get specific information as quickly as possible. Additionally, page load speed is one of Google's ranking factors. The recommended page load speed should not exceed 10 seconds.

6. Clear call-to-action

Design your website in such a way that the visitors are guided towards making a buying decision or signing up. Use clear call-to-action messages that tell the customers what to do. Such messages should be conspicuous, uncluttered, and large.

25 tools for usability testing

You have assessed your own website with the 6 steps above. The only way to find out if you have done a good job is having others assess your website for you. The following usability testing tools (listed in random order) make the assessment process much faster, easier and more convenient. I have combined the lists of CreativeBoom.com and Justas Markus to create the ultimate usability testing toolkit. Some of these usability testing tools are free and some of them are not. Find the one that suits you best!

1. Clicktale

Clicktale records the behavior of the user on your site and it proves you with great features like click heat maps, form analytics, detail reports on users' behavior and much more.

2. Pingdom

Pingdom is a website speed testing tool. It examines all parts of your web page and their performance. It also gives you tips on how to improve.

3. Website Grader

Website Grader gives you a grade on your site. Here, you can find an overall performance report and you can find out how your mobile responsiveness, SEO, and security are doing.

4. Crazy Egg

Crazy Egg shows you a heat map, scroll map, and an overlay of your website.

5. GTmetrix

GTmetrix analyses your site's speed. It gives you a report on your page's loading speed and provides you with some recommendations to improve your website's performance.

6. Visual Website Optimizer

Visual Website Optimizer offers a bunch of tools, such as A/B testing, split URL testing, landing page analyzer, heatmaps, revenue analysis, idea factory, etcetera.

7. Browser Shots

Browser Shots lets you see your website design on different browsers.

8. Mouseflow

Mouseflow records your visitors' behavior. It identifies patterns and trends that they experience and it lets you analyze all the data to make your website better.

9. Convert

Convert is an A/B testing system that can be integrated with Google Analytics. It has a simple editor that does not require prior knowledge of coding.

10. Feng-GUI

Feng-GUI provides attention analysis. It works by uploading a screenshot of your site. It simulates human vision and predicts the parts that will get the most attention, which you will see in a complete graphic report.

11. UsabilityTools

With UsabilityTools, you will learn how to get more customers with the same traffic and how to create an optimal mobile shopping experience. It will also help you generate new A/B testing ideas.

12. Open Web Analytics

Open Web Analytics is an open-source web analyzing software that allows you to track and analyze how people use your application or website.

13. TestRockit

TestRockit ensures reliable and repeatable measurement without experimenter bias. It will provide you with usability metrics for success, efficiency, and satisfaction in compliance.

14. UsabilityHub

UsabilityHub offers multiple tools to test your websites' usability, such as navigation flow, click test, question test, and five-second test.

15. Optimal Workshop

Optimal Workshop has a suite of usability tools. They allow you to run fast and cheap user research, reach as many participants as you need, and get credible data report.

16. Five Second Test

Five Second Test allows you to optimize the clarity of your website by measuring people's first impressions. It shows your website design to people for five seconds and asks questions about what they remembered.

17. Usabilla

Usabilla allows you to optimize your website with live user feedback and to find out why people are leaving your site through exit surveys.

18. Optimizely

Optimizely allows you to track visits and conversions with mobile testing, cross-browser testing, visitor segmentation, and geo-targeting.

19. UserFeel

UserFeel allows you to set scenarios and tasks for anonymous participants to test. You can watch videos of testers using your website, so you can discover which parts need immediate improvement.

20. Qualaroo

Qualaroo allows you to ask your visitors targeted questions in real-time, helping you to perfect your website's usability.

21. User Input

User Input gives you actionable feedback from 10 or more real humans in your target market, so you can fix problems and grow your business.

22. Peek

Peek lets you see and hear a five-minute video of a real person using your website.

23. Inspectlet

Inspectlet records videos of your visitors as they use your website, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress.

24. TryMyUI

TryMyUI allows you to set up a specific test, pick a target user and watch a video of them interacting with your website.

25. UserTesting

I am actually a tester on this website. I have to assess company's websites by having my computer screen or phone screen recorded, performing tasks, and explaining out loud what I am thinking. It is fun and I like helping other companies!

Increasing your website's usability by offering its text in more than one language?

I hope that you now know how to test and enhance the usability of your website.

Author: Greetje den Holder

Greetje den Holder lives in The Hague (The Netherlands) and holds a Master of Arts in American Studies and a Master of Science in International Business & Management from the University of Groningen.She has been an entrepreneur since 2011. That is the year she founded her translation agency … View full profile ›

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Source: How to Improve Your Website's Usability for Better Conversions

Video: A closer look at the Blackmagic Design Web Presenter at BVE 2017

At the BVE Expo in London this week we interviewed Blackmagic Design's UK distributor Holdan about the new Web Presenter which we previously reported on. It is a tiny box with the ability to take a signal up to SDI or HDMI up to 4K and down convert it to 720 HD for web streaming. To do this it uses Blackmagic's Teranex scaling technology resulting in a very high quality real time down conversion.

The clever part is that this signal is then output to a Mac or PC over a standard USB connection and the computer sees it as a Webcam. This means that the signal can be used by a huge range of live video streaming apps including Skype. In practical terms you can now record in high quality up to 4K in your camera and stream 720 HD at the same time at a much lower cost than before and without any expensive software.

Adding the buttons and screen of a Teranex Smart Panel turns the Web Presenter into a simple switcher as well as an encoder/streaming box.

A very clever touch is that Blackmagic's companion software on your computer is able to see how fast your connection is and optimise the date rate of your video stream to make bust use of the available speed.

Web Presenter + Laptop + Guitar = global megastardom from your bedroom

The Web Presenter can either be used as a stand alone product, or in a rack mount. You can also add a smart panel to the front of the unit that offers some hardware controls and a small preview screen.

For more details visit the Blackmagic Design website.

Source: Video: A closer look at the Blackmagic Design Web Presenter at BVE 2017

A Look into UltraAnalytics – University of Calgary Battle of BTM Submission

Ultrabrand attracts its celebrity clientele due to its strengths in its four out of five core areas of: digital branding website design, content management, software and app development, and voiceover services. However, Ultrabrand currently lacks in its fifth core area of web analytics and reporting solutions, by using only Google Analytics, which leaves some of their current clients unsatisfied and pushes other potential clients away. When it comes to analysing complex business problems, the data being provided to the clients is often unfiltered, poorly presented and worst of all; sometimes incorrect. Whenever these problems arise, the clients are left to scour online forums to find a solution instead of having email or phone support to take care of their specific needs. The solution is to integrate Inspectlet, a white-label software as a service (SaaS) analytics suite, into Ultrabrand's service offering. Inspectlet will elevate the Google Analytics platform that is being insta lled into all its clients' websites to provide them with filtered and accurate data in a more digestible form. Due to the nature of white-labelled software, this can be accomplished under the Ultrabrand trade dress as the "UltraAnalytics" platform. Ward-Williams, the CEO, would be able to implement it rapidly which would result in significant revenues in the first year alone. This would be executed by Ultrabrand offering a one-month free trial followed by a one-year subscription offer for premium business analytics to lock-down its clients. In the long term, Ultrabrand will benefit from increased profits which would be reflected by increased customer retention and the cost-effective perks of using a SaaS platform.

Web Analytics

Web analytics can provide insights into aspects of a business and is useful for employees at different levels of the organization. Websites can be dynamic with multiple web pages that serve different functional roles for the organization. Having web analytics gives the organization the information they need to act on to further improve their business. Take Amazon for example, they have carefully crafted their digital storefront to maximize their sales based on trends found in the data collected. They have also deliberately built their careers page to help streamline the efficiency of their applications to benefit their HR department (Appendix A). The benefits of web analytics are not just restricted to one industry like online retail. Content providers, search engines, media outlets are continuously improving upon their layout and user experience based off the feedback from their business intelligence (BI). Not all organizations have internal BI teams, so they look towards digital branding firms to help bolster their online presence.

Situation

Ultrabrand is an organization that helps provide expertise to their clients to help improve their online presence through online marketing and digital branding. However, Ultrabrand is losing current and potential clientele due to a lackluster web analytics and reporting solutions service offering. By not offering a more robust BI solution, Ultrabrand risks losing $15,000 for every potential customer that takes their business to other digital branding firms with a more holistic offering. The present offer of only having Google Analytics compromises Ultrabrand's reputation as a premium service as they are on par, from a BI standpoint, with even the most basic of free website builders. As a direct result, Ultrabrand is struggling to capture the clients of former national branding agencies, as they are used to having a more comprehensive BI solution (Appendix B). Therefore, considering a strategy for a BI offering is a must if Ultrabrand is to succeed in attracting and maintaining i ts client base. Such a solution needs to be incorporated in a way that does not compromise the other four core areas of the business.

Approach

The three options that were shortlisted for an analytics solution for Ultrabrand to offer are: Inspectlet, Whitecap, and hiring a BI analyst. The first option is working with Inspectlet, a software as a service (SaaS) white-label analytics suite, to resell licenses to Ultrabrand's clients at a premium. The second option is to work with Whitecap to develop a custom analytics software. This would include a consultation to determine requirements and the development of the software. The last option is to hire business intelligence (BI) analyst to create and interpret reports using Google Analytics for Ultrabrand's clients.

A scorecard was used to help determine which route would be the best for Ultrabrand's new analytics service (Appendix C). The six criteria used when evaluating each solution were product requirements, implementation, pricing, innovation, suitability, and scalability.

Pricing breaks down the initial implementation costs, ongoing costs, and the total cost of the project.

Product requirements evaluate if the solution will meet the current functional and technical requirements of Ultrabrand.

Implementation and support considers the time needed to get to market and the technical support Ultrabrand will be able to provide to their clients.

Suitability considers the degree that the solution aligns with Ultrabrand's business strategy and if it will affect the other four core areas of the business.

Innovation examines the range of products the solution offers and the roadmap of the product's future features.

Scalability rates the ability of the solution to scale as Ultrabrand's client base grows.

Option A: Inspectlet

Inspectlet will increase the analytical capabilities available for Ultrabrand's client through a SaaS offering. This being a turnkey solution significantly cuts down the implementation time and effort needed to get the analytics available to Ultrabrand clients. The phone and email support provided by Inspectlet allows Ultrabrand to dedicate fewer resources towards the analytics stream. Inspectlet is continuously innovating their product to meet their customers' needs without any additional cost as it is built in the licensing fee. A weakness of the future roadmap is that Ultrabrand have limited control on what Inspectlet prioritizes. The SaaS model allows Ultrabrand to scale their analytical services by purchasing additional licenses. The key area Inspectlet showed its strength was the pricing of the solution. After breaking down the financials, it was clear that Inspectlet had the lowest first year (Appendix D) and ongoing cost (Appendix E). The first year of costs going towa rds implementation is significantly less than the others due to the solution having low resource requirements and software costs. The resource cost is lower due to the software suite not requiring any significant customization and configuration. Software costs are low as Inspectlet will handle the development and maintenance as it is built in the licensing cost.

Option B: Whitecap

Whitecap creating a custom-built software solution will increase the quality of analytics and be built specifically for Ultrabrand's clients in mind. The price of this quality will come at a significant upfront cost of $12,000 before development has even started, and the initial quote is $50,000 to implement this solution. Additionally, there runs the risk of this project going over time, over budget or falling victim to scope creep. This solution will take much longer time before it is available, so there is an opportunity cost for lost business each month it takes to develop. It would also need to consider the maintenance and R&D costs needed each year to keep it running and keep adding features to accommodate its client's needs. According to Gartner, 28% of every dollar spent on development will go toward maintenance of the software, which would leave Ultrabrand with an additional $14,000 in the first year alone[1]. Having this custom-made solution will allow for the fl exibility of being to handle many different customers' requests and special needs in their businesses. The issue is that it is not sustainable and would require more investment from Ultrabrand as the number of clients and their requests increase. This option aligns with Ultrabrand's image of being an elite digital marketing firm and exclusivity. However, there would need to be adjustments to the business structure as they will need to have more in-house IT support needed to make this option function properly. Ultrabrand would need to invest in significant resources for the technical support since it is not provided by the vendor. This option is scalable in the short term, however in the long run when Ultrabrand grows the increased demand for custom software enhancements and for IT support will become problematic to scale.

Option C: Hiring a Business Analyst

Hiring a Business Analyst (BA) will help Ultrabrand deal with the clients who do not have the resources to utilize their BI, however it does not solve all the frustrations they have with Google Analytics. The process to begin searching for a suitable business analyst to join the Ultrabrand team can start as soon as Ward-Williams approves it. The innovation from a BA would still be significantly constrained by the Google Analytics platform. Ultrabrand has already received complaints from clients regarding inconsistent and obscure reporting. The personalized service that comes from a professional in-person relationship would reflect well upon Ultrabrand's elite service. There would be initial costs of time to recruit a BA the costs needed to train them after they are hired. By using a solution that relies heavily on human labour, it runs the risk of being too constrained by human risks. Events such as the BA contracting an illness will leave no BI resource for Ultrabrand and refle ct poorly on the brand. Once the client base begins to grow Ultrabrand will need to consider hiring another BA to handle the personal service, though this option will draw in the most revenues (Appendix F) with the lowest number of clients (Appendix G) after five years.

Inspectlet was the solution that finished with the highest score after evaluating all three solutions. This solution brings Ultrabrand's weakest core, business intelligence and reporting solutions up to the expected standard that its clients require so Ultrabrand can focus on the unprecedented quality branding of websites. It would be implemented through a multi-tiered system (Appendix H), those who choose to remain with Google Analytics will be in the lowest tier, those who pay for Inspectlet are in the middle tier and the black titanium card holders will get the perks of the top tier.

Unlike the other two options, Ward-Williams can mobilize with this solution almost immediately, with a low financial commitment (Appendix I). Ultrabrand should spend $1,495 for one month of Inspectlet, and give all hundred licences out to its current clientele for a free one-month trial. At the end of the trial, Ultrabrand should see how many clients are willing to sign onto a one-year contract for Inspectlet at $1,200. If fifteen clients are willing to sign-up, Ward-Williams can proceed with a 1-year discounted Inspectlet enterprise plan, recover the capital spent on trialing and still have a profit, albeit very small. Beyond fifteen clients, the economies of scale will drastically increase the profit per month (Appendix J) and any number below fifteen clients should have Ultrabrand renegotiating a smaller enterprise plan or leave Inspectlet all together (Appendix K). In the rare but worst-case scenario where none of the clients sign-up for a one-year plan, Ward-Williams will los e the $1,495 (Appendix L). However, such a loss is minimal when contrasted to the potential loss of $12,000 in the initial consulting fees of Whitecap or the training and contract fees of an employee with the salary of $66,815.

This approach would give Ward-Williams a much clearer picture of the exact demand from his clients for a more sophisticated BI platform; as well it would also assist in identifying the exact BI needs his clients have. Immediately locking down the clients into one year contracts for Inspectlet will reduce the risk of them leaving for another firm for at least a year, and thus prevent costing Ultrabrand $15,000 in potential revenues. Additionally, it would also provide the cash flow upfront to pay for the licences. In the long term, Ultrabrand will profit from the economies of scale especially as they approach their maximum threshold of one hundred licences as well as from the long-term customer retention.

[1] Kyte, A. (2010). A Framework for the Lifetime Total Cost of Ownership of an Application. Gartner. Retrieved February 23, 2017, from http://www.gartner.com/id=1331651

Appendix A: Amazon

Source: "Amazon Front Page," Amazon.com, accessed February 26, 2017, https://www.amazon.ca.

*Notice how the largest picture is a promotion for their coupon program and the box for popular departments. This page is no doubt tailored towards helping the sales department of Amazon.

Source: "Amazon Careers," Amazon.com, accessed February 26, 2017, https://www.amazon.jobs.

*Notice how the page breaks the jobs into 3 sections and how the only advertisement on the page is for their office. This page is designed to streamline and benefit the HR department of Amazon to save costs.

Appendix B: Competitive Landscape

Disclaimer: We do not take credit for the work of creating any of the logos presented. All logos were acquired through a Google Images search of the companies mentioned in the case. All images were accessed on February 27, 2017.

Appendix C: Scorecard

Appendix D: First Year Cost Breakdown

Appendix E: Ongoing Costs

Appendix F: Profit Over 5 Years

Appendix G: Client Growth Over 5 Years

Appendix H: Multi-Tiered System

Appendix I: First Year Implementation

Appendix J: Economy of Scale (Cost Analysis)

Appendix K: Economy of Scale (Profit Analysis)

Appendix L: Risk and Mitigation

 

Source: A Look into UltraAnalytics – University of Calgary Battle of BTM Submission

Realmac RapidWeaver 7.3 (Mac OS X)

Introducing RapidWeaver 7 - RapidWeaver is the best web design software for Mac. Build the website youve always wanted. Mac Website Builder. No HTML Required.Build anything from a small personal site, to an online commerce store. RapidWeaver is powerful enough to grow with you and your Business.

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Source: Realmac RapidWeaver 7.3 (Mac OS X)